Bad Design Kills
Good Design Feels
About
Me
Starting in UX’s formative years, I guided legacy organizations through software modernization and eased the shift to modern design practices.
As roles specialized into research, UX, and UI, I chose full-time contracting specifically to offer a combined, interdisciplinary approach that has since become standard in product design.
I focus on SaaS/B2B and 0→1 startups, with clients across healthcare, public-sector HR, energy and utilities, gaming, and legal tech.
Select Work
My
Expertise
{01}
Research & Discovery
User Interviews
Contextual Inquiry
Competitive Analysis
UX/UI Audits
Usability Testing
Heuristic Evaluation
{02}
Information Architecture
Complex System Design
Navigation & Wayfinding
Data Hierarchy
Multi-User Workflows
Role-Based Structures
{03}
Interface & Interaction Design
UI Design
Responsive Web Design
Mobile App Design
Interaction Patterns
Motion Design
Prototyping
{04}
Design Systems
Component Libraries
Version Control
Design Tokens
Accessibility Standards (WCAG)
Documentation
{05}
Data Visualization
Dashboard Design
IoT Data Interfaces
Energy Analytics
Complex Data Simplification
Reporting Tools
{06}
Product Strategy
0→1 Product Design
B2B SaaS Modernization
Design Leadership
Cross-functional Collaboration
Stakeholder Alignment
{07}
Preferred Tools
Figma
After Effects + Lottie
Webflow
Rive
Notion
Design
Mantras
{01}
Accessibility is good design
Accessibility goes beyond WCAG compliance. If someone’s livelihood depends on software, it should be usable and well-designed, regardless of role, trade, or ability.
{02}
Design for the people behind the scenes
Users always come first, but great design factors in everyone who touches the work. When the design is lightweight, clear, and easy to build, it speeds delivery, reduces cost, and makes the product better for users too.
{03}
Observe the work firsthand
Interviews give perspective, but watching the work end-to-end shows where time, errors, and friction actually live.
