I design

intuitive
products

polished
interfaces

holistic
experiences

About
Me

Starting in UX’s formative years, I guided legacy organizations through software modernization and eased the shift to modern design practices.

As roles specialized into research, UX, and UI, I chose full-time contracting specifically to offer a combined, interdisciplinary approach that has since become standard in product design.

I focus on SaaS/B2B and 0→1 startups, with clients across healthcare, public-sector HR, energy and utilities, gaming, and legal tech.

My
Skillset

{01}

Research & Discovery

User Interviews
Contextual Inquiry
Competitive Analysis
UX/UI Audits
Usability Testing
Heuristic Evaluation

{02}

Information Architecture

Complex System Design
Navigation & Wayfinding
Data Hierarchy
Multi-User Workflows
Role-Based Structures

{03}

Interface & Interaction Design

UI Design
Responsive Web Design
Mobile App Design
Interaction Patterns
Motion Design
Prototyping

{04}

Design Systems

Component Libraries
Version Control
Design Tokens
Accessibility Standards (WCAG)
Documentation

{05}

Data Visualization

Dashboard Design
IoT Data Interfaces
Energy Analytics
Complex Data Simplification
Reporting Tools

{06}

Product Strategy

0→1 Product Design
B2B SaaS Modernization
Design Leadership
Cross-functional Collaboration
Stakeholder Alignment

{07}

Preferred Tools

Figma
After Effects + Lottie
Webflow
Rive
Notion

Design
Mantras

{01}

Accessibility is good design

Accessibility goes beyond WCAG compliance. If someone’s livelihood depends on software, it should be usable and well-designed, regardless of role, trade, or ability.

{02}

Design for the people behind the scenes

Users always come first, but great design factors in everyone who touches the work. When the design is lightweight, clear, and easy to build, it speeds delivery, reduces cost, and makes the product better for users too.

{03}

Observe the work firsthand

Interviews give perspective, but watching the work end-to-end shows where time, errors, and friction actually live.