Versus Systems

Project

Start Up

Gaming & Engagement Platfrom

mockup screens of website and app onboarding

Brand Identity and Guidelines

User Interface and User Experience Design, Product Design

Website Design and Build

Versus Systems builds software that brings gamification and real-world rewards into apps, live events, and digital media, helping brands connect with audiences in more engaging, playful ways. As their designer, I developed a fresh brand identity, built their website, and designed their UI platforms.

The Logo Design Process

Inspired by iconic logo designers like Herb Lubalin, Paul Rand, and Greg Berryman, I approached this identity with a deep respect for the craft. My process always begins with exploration: I sketched hundreds of variations to push past the obvious and discover the strongest concept. The final mark combines the angular simplicity of the letter V with the fluid curves of the letter S, creating a balanced symbol that reflects both strength and harmony.

progression of sketching showing how I arrived at the VS letterform

Winfinite UI

I helped design UI platforms as proof of concepts to demonstrate the potential of the product to stakeholders, potential investors, and customers. I designed the Winfinite platform and brought it to life with a digital mascot and crafted animations and interactions that made the experience dynamic and approachable. Every detail, from micro-interactions to the overall flow, was designed to make engagement intuitive, fun, and rewarding for users.