Versus Systems
Project
Start Up
Gaming & Engagement Platfrom
01
Brand Identity and Guidelines
02
User Interface and User Experience Design, Product Design
03
Website Design and Build
Versus Systems builds software that brings gamification and real-world rewards into apps, live events, and digital media, helping brands connect with audiences in more engaging, playful ways. As their designer, I developed a fresh brand identity, built their website, and designed their UI platforms.
The Logo Design Process
Inspired by iconic logo designers like Herb Lubalin, Paul Rand, and Greg Berryman, I approached this identity with a deep respect for the craft. My process always begins with exploration: I sketched hundreds of variations to push past the obvious and discover the strongest concept. The final mark combines the angular simplicity of the letter V with the fluid curves of the letter S, creating a balanced symbol that reflects both strength and harmony.
The final mark combines the angular simplicity of the letter V with the fluid curves of the letter S, creating a balanced symbol that reflects both strength and harmony.
Winfinite UI
I helped design UI platforms as proof of concepts to demonstrate the potential of the product to stakeholders, potential investors, and customers. I designed the Winfinite platform and brought it to life with a digital mascot and crafted animations and interactions that made the experience dynamic and approachable. Every detail, from micro-interactions to the overall flow, was designed to make engagement intuitive, fun, and rewarding for users.
