Versus Systems

Project

Start Up

Gaming & Engagement Platfrom

mockup screens of website and app onboarding

01

Brand Identity and Guidelines


02

User Interface and User Experience Design, Product Design

03

Website Design and Build

Versus Systems builds software that brings gamification and real-world rewards into apps, live events, and digital media, helping brands connect with audiences in more engaging, playful ways. As their designer, I developed a fresh brand identity, built their website, and designed their UI platforms.

initial thumbnail sketches of VS logo

The Logo Design Process

Inspired by iconic logo designers like Herb Lubalin, Paul Rand, and Greg Berryman, I approached this identity with a deep respect for the craft. My process always begins with exploration: I sketched hundreds of variations to push past the obvious and discover the strongest concept. The final mark combines the angular simplicity of the letter V with the fluid curves of the letter S, creating a balanced symbol that reflects both strength and harmony.

progression of sketching showing how I arrived at the VS letterformblack and white version of letterform
VS systems home pageVS systems product page
mockups of VS brand assets

Winfinite UI

I helped design UI platforms as proof of concepts to demonstrate the potential of the product to stakeholders, potential investors, and customers. I designed the Winfinite platform and brought it to life with a digital mascot and crafted animations and interactions that made the experience dynamic and approachable. Every detail, from micro-interactions to the overall flow, was designed to make engagement intuitive, fun, and rewarding for users.

verifying location animationcreate profile screenreestablishing connection animationapp page with prizesprize won animation
Winfinite home pagewinfinite prize page
winfinite brand assets
left hand, davinci style
right hand, davinci style

Make

Contact

Contact Form

What design headaches are keeping you up at night, and how can we fix them together?

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Contact Form

What design headaches are keeping you up at night, and how can we fix them together?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.