Planning for your death, in the most enjoyable way possible.

We broke down the will-building process into manageable steps, guiding users with clear goals and interactive wizards. I led the design of an onboarding flow that seamlessly takes users from a topical landing page directly into creating their will, even before account creation. Our team also developed collaboration and sharing features, allowing family, executors, or advisors to be involved at the right moments. By structuring the journey into approachable, actionable steps, we made will-building less overwhelming and more empowering.